Service Quality in University Education Literature review

Service Quality in University Education - Literature review Example 1994, 45). The Literature review attempts to illuminate the available pool of knowledge pertinent to the contemporary Graduate Employability discipline, analyze the works, and identify existing gaps with special emphasis on a University setup. The identification of such gaps could motivate the study to enhance the availability of knowledge on Graduate Employment (Jean, W. 2010, 311). Conceptual Framework The fundamental variables of the study include the students, employers and the University, including the student link and the university lecturers. In particular, the study is predominantly projected to focus on the disparity between what graduates primarily consider fundamental for employment and what employers believe the students actually need (Page, B. 2010, 117). This implies that there is also a lack in correspondence between the skills offered by the University and the actual skills required by the learners. The literature review, therefore, illuminates the 7P’s of qual ity services, the SERVQUAL, GAPs, and the HEDPERF versus SERVPERF Models of Service Quality based on a wide range of both recent and early professional studies associated with Graduate employability and employee-employer interest disparity (Real, S. 2009, 56). Graduate Employability The concept of Graduate Employability virtually alludes to the graduates’ practicality and probability of getting suitable jobs based on the conflict between the skills and knowledge acquired in class and the expectations of the employers. The 7P’s of quality services, the SERVQUAL, GAPs, and the HEDPERF versus SERVPERF Models of Service Quality expansively address the concern (Ray, W. 2009, 47). A series of articles have been reviewed as discussed below. In most establishments today, marketing authorities make use of a business tool known as the marketing mix to limit a product’s offer. This tool incorporates the 7Ps of quality service namely promotion, place, product, price, people , process and physical evidence (Zeal, C. 2009, 118). According to Jalan (2005), a product is any tangible or intangible commodity that meets the needs of a consumer. All products trail a common life progress incorporating the growth, maturity and sale decline stages. To this end, marketing professionals ought to carry out adequate research on the period a particular product would take to reach the decline stage. Similarly, in a University setup, the administrators who are the service-providers in the context must scrutinize all services they provide to ensure that the students, who are the customers in the context, have their demands satisfied. In this realization, all services that appear to be of lower quality than is expected must be dismissed and appropriately replaced by suitable programs. On the other hand, Hoffman and John (2009) suggest that every marketer should take client perceived worth of a product into consideration before setting any price. In this perspective, the u niversity must set service prices including tutorial fees depending on the students’ perception of the services or courses in particular. In addition, the text also encourages effective promotion and distribution (place) of the products. The process of service

Media and communication Essay Example | Topics and Well Written Essays - 1000 words - 1

Media and communication - Essay Example Gerbner’s therefore insists on the economically-determined nature of media violence, this he says undermines our chances of realizing effective reforms in the media. George Gerbner urges the society to think about the impact in complex and new ways and that media violence causes real world violence and therefore encourages us to think about the political, psychological social and development effect of growing up and living within a cultural environment of persistent, ritualized violence images (Gerbner, 1990). He mainly focused his theory of the content of our TVs and the impact of the content on the growing population of the children and the highly growing population. The cartoon network shown to most of the children on the Saturday was his major point of argument where he argue that the viewers are highly affected by what they watch and if they watch violent things on the TV then they will automatically become what they see and that violence comes with power and therefore ou r children will follow suit. Cultivation theory is a social that scrutinizes the long-term impact of television. It proposes that full television exposure produces a world of ideas and mental content that is similar and biased toward reality as is portrayed in media content. The main proportion of cultivation theory states that the more time people spend living in the television world the more they are likely to believe in social reality depicted on televisions and therefore tends to leave people of the misperception of what is true in the world. According to this theory, those who view television are cultivated to view reality the same as what they watch in the television. Most of the television shows are normally very easy to access and very easy to understand and for this reason they provide very easy means through which people socialize within the society without these people considering the social dangers caused by these programs